How then? Party with confetti. 1. Consumer Special Database behavior after corona: the rebound effect We find it difficult to break free from our current mindset when we reflect on past and future situations. Psychologists call this the projection bias . This means that during the lockdown period we mainly view the future from those glasses, without thinking about the fact that our mindset is also fluid. If you look at actual behavior, you see an almost Special Database completely reverse effect: a social rebound effect. What we lack now, we will want back to a greater extent. We saw the rebound effect in the Roaring Twenties , a period of frenzied freedom, consumption and cultural expression that took place after the austere period surrounding the First World War. It looks Special Database very likely that we can also look forward to a rough 1920s in the 21st century.
In the context of consumer behavior, this Special Database means a complete rediscovery of everything that was 'just not possible. I foresee golden years for activities, leisure , holidays and, last but not least, physical retail. What we lack now, we will want back to a greater extent. 2. Product preference and corona Bad events appear to Special Database have a predictable impact on our product preferences. Whether it's a personal loss of a loved one or major global tragedies like 9/11; the subsequent patterns of consumer behavior are very similar. Social Special Database psychologists have found that tragedies, disasters and health crises make us somewhat more aware of our own mortality for a period of time.
This awareness entails a Special Database subtle mindset shift, which has been extensively mapped within the psychological research field of Terror Management Theory. Rationally, you would expect this mindset to make us a little more cautious or healthier, but the opposite is true. It turns out that it makes us more sensitive to everything that Special Database transcends our mortality: cultural traditions, celebrities and yes even branded products. Choosing brand in the supermarket. On the one hand, this effect explains the increasingly polarized opinions that are marring the public debate in the light of the corona crisis.